Warning: Job Scam Alert! Read more

Brand Media Specialist (Upper Funnel Campaigns)

  • Mbo
  • Hbo
  • Amsterdam
  • Temporary
  • Fulltime

For a client in the fashion business based in Amsterdam, we are looking for a Brand Media Specialist (Upper Funnel Campaigns). Are you available and interested in the position? For more information, please read the job description below. Please note, the deadline to apply is Wednesday, January 15th at 12:00 noon.

About the company

Be part of an iconic story.

This organization serves as a platform for growth, focusing on building brand strength and staying relevant in a rapidly changing world. By connecting global, iconic brands more closely to the evolving needs of consumers, it ensures a strong foundation for both the present and future generations.

Guided by shared values and empowered by scale and global reach, the company is committed to driving fashion forward for good. Operating as one unified team with a clear vision and plan, it exemplifies the power of collective effort and shared purpose.

Salary and hours per week

  • Salary: To be discussed
  • 40 hours per week
  • Start: As soon as possible
  • 6 months possibly longer

About the job

Team Overview:

The team is tasked with strategically planning and buying media placements, utilizing data, creativity, and partnerships to maximize reach and impact. The goal is to stay ahead of trends, ensuring the brand stands out and connects with the audience effectively and to make every media investment count, securing the brand's lasting impact in the market. 

Key priorities include:

  • Building a deep understanding of the target audience: Conduct thorough research to gain insights into the needs, preferences, and behaviors of the target audience to help create targeted and personalized messaging that resonates with the audience.
  • Leveraging partnerships, technology, and data: Staying up to date with the latest media opportunities, technologies, and data analytics tools to optimize strategic and operational efforts and measure the impact of campaigns.
  • Using AI-powered tools to automate content creation and distribution, and leveraging data to gain insights into audience behavior.

About the Role: 

We are searching for a digital native who can drive media buying/trading with a key focus on upper funnel and brand campaigns. As part of the in-house Paid Media team, the Brand Media Specialist will be responsible for developing, implementing, tracking, and optimizing campaigns across various online channels. 

This position plays an integral part of the paid media team and contribute directly to the digital excellence and growth of the brand.

Responsibilities: 

  • Develop and execute paid media strategies that align with the overall marketing and business objectives.
  • Be the expert on campaign set-up/execution, platform strategy, performance, and optimization using best-in-class know-how and insights to design strategies and tactics to achieve Brand and Business objectives.
  • Work closely with stakeholders, to translate media briefs into tactical plans maintaining alignment with broader brand and media strategy.
  • Create and employ successful audience targeting, bidding, and creative strategies to segment & personalize the experience.
  • Collaborate with Brand and Creative teams on creative briefs for campaign deliverables based on best practices and learning/insights across platforms. 
  • Stay up to date with emerging paid media trends and technologies and recommend new opportunities to drive innovation and improve campaign performance. 

The Ideal Candidate: 

  • 5+ years of hands-on experience in digital media buying & planning space with focus a on social media / programmatic strategy and execution.
  • Strong data and technology acumen.
  • Profound experience in Social Media advertising, programmatic campaigns, and brand strategy.
  • The ideal candidate has experience working in E-Commerce or a digital agency.
  • The candidate is highly analytical and skilled in communication, being able to explain and translate consumer data analysis into relevant business questions.
  • Strong understanding of digital analytics, measurement studies, and attribution models.

What you can expect from our client:

  • An international environment which respects diversity, equality, and individuality.
  • A beautiful state-of-the-art Campus.
  • Depending on the role a monthly home - office budget.
  • A chance to unwind with weekly social activities. 

Contact

Apply now, and be sure to do so before Wednesday, January 15th at 12:00 noon. Send your resume and a short motivation. Before we can introduce you to the client, we will invite you for an interview at our Projob office or online. For more information contact us at 020-5738383 or welcome@projob.nl.

Please note that we agreed with our clients to only introduce them to candidates who already live near the job location. Although you might be willing to relocate or commute, this is not an adequate option.